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What is Lead Generation?

Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.

Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business.

Advertising is perhaps the most obvious way to generate leads. People who respond to a company’s advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead.

Requests for quotes are similarfor example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When a business has employees make cold calls to a list of people, they are telemarketing. The business hopes that some people will listen to the callers and become interested in the business. Trade show demonstrations and seminars are designed to appeal to people who are already interested in the business’s product.

The business always tries to present itself as better than its competitors. Referrals are common in many types of business. Some firms use personal information to make lists of potential customers to be sold to interested businesses.

Generating leads is a vital part of any sales related operation. Without knowing who may be interested in their products, companies would have no idea how to generate revenue and would have to rely solely on repeat business from existing customers.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

Top 10 Ways to Maximize Your Approachability

After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I’ve learned one thing: none of them address what approachability means. Or maybe they just don’t take the time to define it, stress its importance and offer suggestions on how to maximize it.

That research was my impetus for writing The Power of Approachability. I wanted to give people a clear picture of what the idea meant, along with many small tips and suggestions to put that idea to use - one conversation at a time.

So, straight from the pages of the book, here are my Top Ten Ways to Maximize Your Approachability.

Ready to Engage
The word approachability derives from the Latin verb appropriare, which means “to come nearer to.” Interesting. It doesn’t say anything about the approach-er or the approach-ee. Just “to come nearer to.” So the first idea to remember is that approachability is a two way street. It’s both you stepping onto someone else’s front porch; and you inviting someone to step onto your front porch.

Although this article will address both sides of the street, here’s an example of the former. When you arrive at a meeting, event, party or anywhere in which many conversations will take place, prepare yourself. Be “ready to engage” with conversation topics, questions and stories in the back of your mind ready to go as soon as you meet someone. This will help you avoid those awkward “How’s the weather” type of discussions.

CPI
This acronym stands for the Common Point of Interest. It’s an essential element to every conversation and interaction. Your duty, as you meet new people, or even as you talk with those you already know, is to discover the CPI as soon as possible. It connects people to you. It allows them to feel more comfortable talking to you. And it increases your approachability inasmuch as people will be magnetized to you due to the commonality you share.

A great tip is to ask the right type of questions. Similar to our first example, “ready to engage,” you don’t want to ask people about the weather. You can do better than that! Instead, ask questions that begin with “What’s your favorite…” “Tell me the best…” or “When was the last time…” The CPI is almost guaranteed to be discovered.

Flavored Answers
In the event that one of those Fruitless Questions like “How’s it going?” “What’s up?” or “How are you?” comes up, don’t fall into the F.I.N.E. trap. In fact, fine isn’t even a word. No, seriously! I looked the word up in 23 different dictionaries and it wasn’t listed! Upon further research I discovered that F.I.N.E. is an acronym for “Feelings I’m Not Expressing.”

A great technique is to offer a Flavored Answer to a Fruitless Question. Instead of “fine,” try “Amazing!” “Any better and I’d be twins!” or “Everything is beautiful.” Your conversation partner will instantly change his or her demeanor as they smile and, most of the time, inquirer further to find out what made you say that answer. Because nobody expects it. And offering a true response to magnify the way you feel is a perfect way to share yourself with others, or “make yourself personally available” to others.

Don’t Cross Your Arms
Even if it’s cold, even if you’re bored, even if you’re tired and don’t want to be there - don’t cross your arms. It’s such a simple, subconscious non-verbal cue that too many people practice and it hinders their approachability.

As a result, people won’t want to “bother” you. They will form the impression that you are defensive, nervous, judgmental, close minded or skeptical. Honestly, would you want to approach someone like that? I know I wouldn’t.

Don’t Assume
Every time you assume, you end up making an … yeah, yeah, yeah - we get it. Or do we? How many times have we uttered one of the following sentences, only to be stricken with a terrible case of Foot-In-Mouth Disease?

  • You must be new here?
  • How’s work going?
  • Do you remember me?

    Remember, just because someone walks in whom you’ve never seen before - doesn’t mean he’s new. Or just because you’re at a networking meeting - doesn’t mean everyone in attendance has a job. And believe me, not everyone you remember - remembers you.

    Approachability is a function of comfort, so it’s important to sidestep these moments of embarrassment with Success Sentences. These are phrases that allow the other person to offer you’re the information you need to know. Examples include, “I’m not sure we’ve met before,” “What are you working on this week?” and “I’m Scott, we met last month at the Chamber meeting.”

    Options for Communication
    Your friends, colleagues, customers and coworkers will chose to communicate with you in different ways. Some will choose face to face, some will email, others will call, while others will do a little of everything. The bottom line is: make all of them available. On your business cards, email signatures, websites or marketing materials, let people know that can get in touch with you in whatever manner they choose. Sure, you might prefer email. But what matters most is the comfort of the other person and their ability to communicate effectively.

    A good idea is to give people as many options to contact you as possible. There’s nothing more annoying to a “phone person” than when she discovers she can’t get a hold of you unless she emails you.

    Email Signature
    Whatever program you use for email - Outlook, Eudora, Yahoo, Hotmail - find out how to customize your signature. There’s nothing more frustrating than receiving an email from someone who wants to talk further, get together or have you send them something that doesn’t have any personal information in the email. So at the end of every email you send, always cross reference the following information:

  • Name
  • Title
  • Company/Organization
  • Mailing address
  • At least two phone numbers
  • Fax number
  • Email address
  • Website
  • A sentence or two about yourself, your company or your job

    Think of it this way: have you ever received a handwritten letter from someone that had no return address stamped on the envelope?

    Always Have Business Cards
    Have you ever told a story about a successful, serendipitous business encounter that ended with the phrase, “Thank God I had one of my business cards with me that day!”? If so, great! You’re practicing approachability by being “easy to reach.”

    If not, you’ve no doubt missed out on valuable relationships and opportunities. And it happens - people forget cards, get their supply reprinted or change jobs. But the bottom line is; there is a time and place for networking: ANY time and ANY place. Because you just never know whom you might meet.

    No Fear
    They won’t say hello back to me. They won’t be interested in me. I will make a fool of myself.

    This is the number one reason people don’t start conversations. However, practice will make this fear fade away. The more you often you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection. Also understand the gains vs. losses. For example, what’s so bad about a rejection from someone you don’t even know?

    Wear Your Nametag
    I’ve heard every possible complaint about wearing nametags, and all of them can be validated. Case in point:

  • Nametags look silly - yes, they do. But remember, everyone else is wearing them too.
  • Nametags ruin my clothes - not if you wear them on the edge of your lapel or use cloth-safe connectors like lanyards and plastic clips.
  • But I already know everybody - no you don’t. You may think you do, but new people come in and out of businesses and organizations all the time.
  • But everyone already knows me - no they don’t. Even the best networkers know there’s always someone new to meet.

    Your nametag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, nametags encourage people to be friendly and more approachable. TRUST me on that one!

    EzineArticles Expert Author Scott Ginsberg

    © 2005 All Rights Reserved.

    Scott Ginsberg is a professional speaker, “The World’s Foremost Expert on Nametags” and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.

  • 3 Keys for a Great Follow-Up: The Science of Being Pleasantly Persistent

    Do YOU recognize the power of a great follow-up? Most sales books and processes don’t! They teach you how to close on the spot with high-pressure and alienating techniques. An effective follow-up is one that creates a continual relationship with your prospect. When you are able to master the science of this type of follow-up, your prospects will turn into customers and you will consistently win more sales!

    So, how well do YOU follow-up with your prospects?

    How can you IMPROVE?

    The key: Be aware of how your follow-up will be received by your customer.
    How will the customer feel about your calling?
    Did you set up your follow-up so that they would be expecting your phone call?
    Do you have information that they want and will perceive as valuable information?

    A great follow-up is built upon these three principles:

    1. Provide value first

    2. Always remain pleasantly persistent

    3. Understand that the money is in the details

    Provide Value First

    Your prospect does not want to be sold anything; so STOP SELLING!

    Focus your follow-up on providing value. This will make you a person of value and your prospect will consider you a resource. Being a resource means that your prospect will trust coming to you when they need more information before making a purchase.

    With this heightened trust, your prospect will be likely to become your customer. People always do business with people they like and trust. Establishing yourself as a valuable resource will create this connection between you and your prospect.

    During the follow-up, present your prospect with valuable information that will keep them intrigued.

    “How do I know what information is valuable?”

    If you take the time to get to know you customer and understand their needs, you will know the type of information that will be useful and valuable to them.

    Try giving them information they may not already know. Be creative and come up with suggestions that might make them more profitable and successful with your product. Use this follow-up to show that you have listened to them and that you understand the needs they have for your product.

    Providing value first takes away the feeling that you are only trying to sell, sell, sell! Your prospect doesn’t want to be turned into a sale. Giving them value builds trust, and that trust is what will lead to more sales.

    Remain Pleasantly Persistent

    The most effective type of salesperson is one who remains pleasantly persistent; one who will follow-up with their prospects constantly and consistently while still making friends with them at all costs.

    Never use a follow-up strategy that does not develop a relationship with your prospect!

    Make a friend at all costs and your prospects will:

    1. Enjoy speaking with you.

    2. Trust you.

    3. See you as a friendly resource.

    Some salespeople like to strike while the iron is hot, pressuring their prospects to make a purchase and then neglecting them when a sale is not made within the first few weeks. BIG mistake!

    Your prospect may not be ready to buy at the precise moment you speak with them. They may like you and want your product, but may not be ready to buy for another six months. Being in constant contact with them will keep you and your company fresh in their minds. Then, when they are ready to buy, you will be at the right place, at the right time.

    Having a constant follow-up does not mean contacting your prospect everyday! It means having a schedule of when and how you will get in touch with them.

    To be consistent, you must make sure that you are reinforcing the same message throughout the entire length of your follow-up. Sending different messages may confuse or distract your prospect, which is counterproductive.

    Being pleasantly persistent creates a positive and effective relationship with your prospect. This powerful combination will set the tone for repeat business and referral sales!

    The Money Is in the Details

    Attending to the small details of a follow-up is the kind of diligence that your prospects will notice. They will be impressed with your thoroughness and will project those positive attributes to EVERYTHING you do! Their confidence in your ability to perform for them will increase. Talk about a powerful way to build trust!

    Slight caution: there is a big difference between paying attention to the details and being obsessed with the details.

    Okay, so you should pay attention to the details. But what specifically should you be paying attention to?

    1. Being prepared

    2. Being personal

    3. Being different

    Being Prepared

    When you develop your own schedule, you will discover that the follow-up can be as simple as going through the steps.

    Your follow-up will become so efficient that you will be able to send out mass, yet personalized, follow-up pieces. Each and every prospect that you follow-up with will feel like you are going the extra mile only for them. They will feel that their business is appreciated. This appreciation will project to how well you will treat them after the sale, and will strengthen their trust to make that step.

    Being Personal

    Nothing is more different in the age of automation than sending a personally hand-written note, so send one to your prospect every chance that you get! Make sure that the message is still valuable and will contribute to building a relationship with your prospect. But remember, nobody buys from a hand-written card, so this isn’t the place to try to sell. Use the note to build the connection that will lead to a sale in the future.

    Being Different

    Have a little fun with your follow-up! When you set yourself apart from the competition, you will be remembered; when you are remembered, you will make more sales.

    By mail:
    One of the best ways to get remembered and still remain valuable and pleasant is to send innovative things in the mail along with your follow up message. (Need some examples? I have plenty! E-mail follow@tomrichard.com for a list.)

    By voicemail:
    You know the typical voicemail messages you leave when you would like someone to call you back. Have some fun with this! I guarantee that if you can make them laugh, they will call you back.

    There is no magic way to follow up with your prospects, but by understanding how your follow-up will be received, you will have the insight to provide memorable and effective follow-ups that will create relationships and generate more sales!

    Tom Richard - EzineArticles Expert Author

    Tom Richard is the author of Smart Sales People Don’t Advertise: 10 Ways To Outsmart Your Competition With Guerilla Marketing. This book is available at http://www.tomrichard.com/store.html

    Sales Leads: Maximize Your Sales With Longer-Term Sales Leads

    Want to learn how capture and nurture three-quarters of the sales lead market through effective communication efforts?

    First, you must learn to slow down. Remember the story of the tortoise and the hare?

    While business-to-business marketers race to snatch up the most promising and qualified short-term prospects that come in from any marketing-lead-generation initiative, nearly three-quarters of the sales leads that can convert to sales are being heavily ignored.

    Why? Because salespeople are measured and paid for winning the race for short-term sales, usually causing them to focus on the easy sales opportunities and to ignore the longer term prospects. And because there usually is no process in place, the job of nurturing, managing and tracking the longer-term pipeline opportunities falls by the wayside.

    This lack of a sales leads development process may be costing your organization big bucks in lost sales.

    Do you have the patience to move slowly and steadily for the sales in those longer-term sales leads? Or have you, in essence, ended the race to win these latter-day sales?

    Industry experts estimate that only one-quarter of those who are going to buy do so in the first six months. Yet, roughly another quarter buys within a seven- to 12-month period, another quarter buys in a 13- to 18-month period and the final quarter will purchase sometime after 18 months. If your organization’s concentration is on the first quarter, for quick selling turnaround, you are leaving the remainder of those sales leads (three out of four sales opportunities) out there for your competition to pick up.

    These longer-term sales leads must be nurtured with a series of communications efforts designed to move prospects along in their buying cycles. In other words, the philosophy to getting your share of those future sales is simple-stay in sight, stay in mind and stay in the race.

    Here are 4 questions to ask yourself when designing your sales lead nurturing programs:

    1. How do we best deliver messages to the people who will influence or make the final buying decisions?
    2. How do we stay with them as they move through their consideration and buying process?
    3. How can we communicate in a way that addresses the prospects’ issues and reduces the perceived risk of buying from our company?
    4. What can we offer that will cause the prospects to engage when they are ready to move forward with their buying process?

    Want to engage prospects and start a sales-winning relationship with sales leads? Here’s how:

    Use a series of ongoing communications-by mail, e-mail or phone-designed to keep pace with the prospects’ information needs to make decisions about your kinds of products or services. I’ve found that, as an added benefit, sales revenue per customer is usually significantly higher for those who are included in the prospect relationship-marketing program versus those who are not.

    Be sure to include multiple offers that appeal to all stages of a prospect’s buying process. For example, if prospective customers are still early in their buying process, they will be more receptive to offers for free information in the form of how-to guides, white papers or e-mail newsletters. As prospects move further along in their buying process, appropriate offers may include those that require a higher level of interest or commitment on the part of the prospect. These include webinar invitations, demonstrations and checklists, and other decision-making tools. As prospects approach the buying ready point, they will be more receptive to such offers as longer, in-depth seminars, needs assessments or meetings with and getting proposals or quotations from your sales and marketing department.

    If you use effective and efficient relationship communication skills and not just focus your company’s efforts on the easy or short-term sales leads, you can pick up the three out of four sales that others are leaving on the table. And that how you to win the business marketer’s sales lead race.

    Mac McIntosh - EzineArticles Expert Author

    M. H. “Mac” McIntosh is described by many as one of America’s leading B2B marketing and sales consultants and an expert on sales leads. Put Mac to work for you as a marketing speaker or for business-to-business marketing consulting. Want to learn more? Sign up for his FREE business marketing newsletter

    Tibetan Telemarketers Take One Deep Breath Between Each Call

    I’d love to construct a call center at the top of the world, in Tibet.

    It’s breathtakingly beautiful, for one thing.

    But if I could staff the place with monks, how cool would that be?

    Do you think they’d be rattled by rejection? Put off by pettiness? Customers would present fine challenges to them, and really test their abilities to transcend.

    One thing these contemplatives would do is to make sure that their breathing keeps pace with their work.

    In fact, we might want to emulate these practices:

    (1) Before answering a line, they’d breathe in advance. This would center them, calm them, and bring them into present moment consciousness. Also, it would carry vital oxygen to their brains, making them alert.

    (2) If provoked, or unduly agitated during a conversation, they would draw deep breaths to restore equanimity. If asked a hostile or unusual question, they’d again pause and breathe, before responding.

    (3) Between calls, they’d breathe deeply, once more. This clears the air of the last conversation, symbolically noting that the call is done, and now it’s time for a fresh conversation.

    As you can see, my staff of monks would be real breathers!

    You don’t have to be religious or philosophical to follow their wisdom. Make a point of taking a deep breath between each call you make or take.

    I’m sure you’ll find, as I do, that it is a powerful device that energizes and relaxes you at the same time.

    Next lesson: group chanting!

    Dr. Gary S. Goodman © 2006

    Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. A frequent guest on radio and television, worldwide, Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. Gary is headquartered in Glendale, California. He can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

    How To Get More Freedom To Do The Things You Want: Get A Sales Job

    Do you feel trapped in your 9-5 job? Do you wish you had more freedom to do the things you want to do? Most people working in the corporate world would answer yes to both of these questions. Some won’t admit to it because, were they admit to it, they’d be telling themselves that they’re in a rut with their lives. Most business pundits would counsel people that want more freedom to quit their jobs and start their own business. But how many people can stomach the risks involved with starting their own business?

    There is a middle ground between being stuck in an office working 9-5 and owning your own business. That middle ground is getting a sales job. Let me explain. Sure, having a sales job still means that you are working in the corporate world. But, with 2-3 years of hard work and labor, salespeople can set themselves up for having a lot more free time to do more of the things that they want. That’s the key, though. The benefits to salespeople don’t roll in until they put in two to three years of work.

    Let’s look at the typical life cycle of a salesperson. He gets a B2B sales job and works feverishly in the coming months to begin generating new business for his company. Sales prospecting and closing is a lot of work. Some will cold call to generate sales leads, although I wouldn’t recommend cold calling. Certain types of guerrilla marketing work better. The salesperson begins to close some sales. With each sales close he gets a few referrals and makes new business contacts. Some commission checks begin to roll in. Maybe after about a year or so, he still does his prospecting but now has clients calling him. So now, he is earning more money and working slightly less. In two to three years after he has completed many sales and developed a network of contacts in his industry, the sales start to come easily. He is recognized as an expert in his field which. It no longer takes all the work that it used to to get sales and to meet his quota.

    So what has just happened? The salesperson is earning a great income, has a great standard of living, all thanks to the few years of hard work. Now, in addition to earning a great income, he also has a lot of free time. Remember, clients are now calling him. He is no longer prospecting for new business. Many experienced salespeople typically only work 2-3 days a week because that’s all it takes for them to meet or exceed their quotas. The rest is FREE TIME. This is free time that their counterparts in the office don’t have because they’re required to be where they are from 9-5 every day.

    So, there are ways to have the freedom you’ve always dreamed of. And, it doesn’t always involve starting your own business and being your own boss (although this is great too). Get out of the corporate office and get a sales job. You’ll thank yourself in 2 to 3 years.

    Tino Buntic - EzineArticles Expert Author

    Tino Buntic is the creator of TradePals, a website designed to provide qualified sales leads without cold calling to its member business professionals.

    What Level Of Telephone Sales And Customer Service Do You Provide?

    Using the telephone as an effective sales and customer service tool begins before you ever pick up the receiver to answer the telephone or make an appointment or sales call. When you reach for a ringing telephone, you need to put a smile on our faces and then greet people with the same enthusiasm you’d show them in-person. People can hear a smile, can’t they? You also need to have music in your voices and an attitude that conveys to a caller that he or she is your top priority. The impression you create on the telephone can help you stand out from other organization If you don’t stand out, you lose your competitive edge.

    Practice these telephone-answering techniques that can help you stand apart from others:

    1. Say,” Good morning or good afternoon.” (Use these words to trigger a smile)

    2. Sincerely thank the prospect, customer or client for calling.

    3. Identify your institution, company or firm.

    4. Identify yourself. (This is Jon Jeffers)

    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a caller. What you do and say after the first impression is important also. For example, if callers must be placed on hold, give them a choice. Say: “I need to leave the line for a few minutes to check that information, would you like to hold or may I take your number and call you back?”

    Callers, who are put on hold, should be checked with every 20 to 30 seconds. High quality service means you never keep people in the dark wondering whether or not they have been forgotten in a Musak limbo. If callers are your most important priority, you must always treat them as such. In our workshops we use an exercise to illustrate how callers feel about being put on hold. In the exercise we ask participants to close their eyes and raise their hands at the end of two minutes. Workshop participant’s hands usually go up at about 27 seconds and most of their hands are raised before a minute and a half has passed. Two minutes on hold is the same as five minutes in the mind of a caller.

    When a call must be transferred, make certain to identify the person and the extension that you are transferring to. Say: “Tim Connor is at extension 543. I will transfer you and stay on the line until he answers.” When the employee answers, introduce the caller and his need “Tim, I have Mrs. Inez Stewart on the line. She would like to discuss….”

    Ending your call properly is important, too. Always thank the caller or in some way affirm the caller’s value to you and your organization. Say: “I’m glad I could help you, Mr. Johnson”; or “Call again anytime, Mr. Johnson”; or “It’s always good to talk with you, Mr. Jones.” Then let the caller hang up first. To obtain a comprehensive manual on using the telephone effectively check out TeleSales & TeleService at: http://www.TheSellingEdge.com/manual3.htm

    EzineArticles Expert Author Virden Thornton

    VIRDEN THORNTON is the founder and President of The $elling Edge®, Inc. a firm specializing in sales, customer relations, and management training and development. Clients have included Sears Optical, Eastman Kodak, IBM, Deloitte & Touché, Bank One, Jefferson Pilot, and Wal-Mart to name a few. Virden is the author of Prospecting: The Key To Sales Success and the best selling Building & Closing the Sale, Fifty-Minute series books and Close That Sale, a video/audio tape series published by the Thompson Learning, Crisp Learning division. He has also authored a Self-Directed Learning series of sales, coaching & team development, telemarketing, and personal productivity training guides. Check them out at: http://www.TheSellingEdge.com/Book1.htm

    Virden teaches for the Center For Professional Development, Texas Tech University at Lubbock, Texas and in the School Of Entrepreneurship, J. Willard And Alice S. Marriott School Of Management at Brigham Young University, Provo, Utah. You can contact Virden at: Virden@TheSellingEdge.com. or learn more about him at: http://TheSellingEdge.com

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